College of Communication

Online Master of Science in Strategic Integrated Communication

A 32-credit online master's degree combining public relations, advertising, and marketing in eight seven-week courses. The required AI and New Technologies course applies AI in strategic communication, and the program covers AI tools for audience engagement, crisis monitoring, and trend forecasting. A capstone completes a professional portfolio.

Credential: Master's
Level: Graduate
Format: Online
Credits: 32
Launched: 2026
Official page: https://www.bu.edu/online/degrees-certificates/communication/online-master-of-science-in-strategic-integrated-communication/

AI courses in the program

AI and New TechnologiesCM 626

Last verified: October 3, 2026