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An introductory course on planning, applying, and evaluating integrated communication in the AI era, moving from traditional content distribution toward managing autonomous and generative systems. Students work through AI fundamentals and multimodal content generation, culminating in vibe coding and agentic-system orchestration.
- Level
- Graduate
- Department
- COM
- Credits
- 4
- BU Bulletin
- View in the BU Bulletin
Last verified: August 22, 2026
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