SharkNinja and Boston University's Questrom Consulting Lab announced the SharkNinja AI & Analytics Lab, a faculty-led partnership with the Needham-based consumer products company. A dedicated team of Questrom graduate business students works with SharkNinja staff to build AI and data tools for the company. Faculty advisors guide each project. The lab also serves as a place to test and scale new analytic methods for decision-making and operations. Peter Howard, who directs the Consulting Lab, described it as a way for students to apply classroom insights in industry. Questrom graduate students can gain hands-on exposure to applied AI through its engagements.