Back to Resources
An advertising researcher who studies AI's role in advertising effectiveness, advertising ethics, and human–AI interaction. Recent studies examine sponsored recommendations from conversational AI, how large language models retrieve and rank brands, and consumer reactions to deepfake user-generated ads. She also proposed the EASE framework for ethical AI in advertising.
- jyang15@bu.edu
- Publications
- Google Scholar
Classes taught
Last verified: October 3, 2026
Suggest a correction